Duuuude: California Pot Goes Designer

Seems California can sex up anything from starlets to, well, anything, so why not something as basic as pot? With marijuana legalization drifting toward a ballot measure this fall, weed is becoming less hippie stoner and taking on more of a designer sheen, reports NPR. Some strands are being marketed—yes, marketed—as having superior highs, shorter lows, or even one that reputedly won't get you stoned.

Herb that is "lush and spicy ... reminiscent of Cali mist yet fatter and more body" sure isn't what your mom was toking in the 60s, notes NPR. But for all the hoity-toitiness of it, pot advocates see it as a sign that they're being taken for real: "I see a lot of people positioning themselves to be the next Seagram's," says one. "Just as before Prohibition fell, a lot of people selling alcohol illegally were trying to get the market share that they either already had or would get." (More California stories.)