Pretzel Firm Dumps 'Pro Anorexia' Ad

Critics rip 'You can never be too thin' campaign
By Mary Papenfuss,  Newser User
Posted Aug 6, 2010 4:40 AM CDT

(Newser) – A snack company that came under fire for an ad that critics said encouraged anorexia has scrapped the message—and apologized. "You can never be too thin," said the ad for low-fat Snack Factory Pretzel Crisps, posted on New York City bus shelters and phone booths. "We didn't intend to advocate unhealthy weight loss with our ads," said a company message posted on Twitter.

story continues below

"Thanks to all for the feedback. The ads will be taken down asap." It may already be too late for the ad writers' calorie-starved brains, however—one of the ads has been replaced with the extremely lame (and puzzling): "There's a new star in The Garden," notes NYCtheBlog.
(Read more pretzel stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.