Today’s hard-hitting investigative report from the Wall Street Journal: The new Sun Chips bags are loud. Like, really loud. The new bags are biodegradable and compostable (good), but as a result, are also more “crispy and crunchy” (bad). The poor Sun Chips fans who just want to be able to get a midnight snack without waking up the household have compared the sound of the crinkling bag to a “revving motorcycle,” the WSJ reports.
One Air Force pilot went so far as to make a video in which he measures the crackling of the bag at 95 decibels and calls it louder than his jet cockpit. A Facebook group called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG” has more than 30,000 fans. What can be done in the face of this madness? A spokesperson says the company is looking into the packaging as a potential reason for declining sales, but for now, signs are going up at store displays: “Yes, the bag is loud, that's what change sounds like.”
(Read more Sun Chips stories.)