Who says social media don't matter? Malcolm Gladwell, the New Yorker's "big-haired, big-brained and big-mouthed columnist," may think Twitter is a silly fad, but the Gap logo case says otherwise, writes Shane Richmond for the Telegraph. The retailer recently abandoned its cheap-looking new logo after an outcry online. "And Malcolm thinks social media can’t bring social change. Tsk tsk," he writes.
The iconic American retailer's decision to ditch the ugly logo came after a wave of highly critical—and occasionally hilarious—comments posted to Twitter and Facebook. "It reminds me of the old Microsoft Free Clip-art galleries," wrote one person on Facebook, according to CNN. "It totally looks like a powerpoint design!" wrote another. (Click here to read more on Twitter.)