Health / boob job Boob Jobs Are Up, Nose Jobs Are Down Number of breast implants rises by 40% over the last decade By Luke Kelly-Clyne, Newser Staff Posted Mar 26, 2011 1:46 PM CDT Copied Breast implants and lifts are way over the last decade. (Shutterstock) Plastic surgery has undergone quite the boom and, ahem, bust cycle over the past decade. The number of breast implants is up 40%, with about 300,000 women having them done in 2010, while the number of breast lifts rose 70% to 90,000, the New York Times reports. Meanwhile, more traditional procedures are down—nose jobs by 35%, face-lifts by 16%, and liposuctions by 43%. Newer, less-invasive procedures—Botox (5.4 million), wrinkle fillers (1.8 million), and laser hair removal (938,000)—continue to gain in popularity. While middle-aged women account for most procedures, other age groups are joining in. The 55-plus crowd opted for 3.3 million procedures last year, while 30-somethings had 2.4 million. The clientele remains mostly white (70%), followed by Hispanics (11%), African-Americans (8%) and Asian-Americans (6%).