Sharapova's New Move: Her Own Line of ... Candy

Tennis star launches 'Sugarpova'
By Evann Gastaldo,  Newser Staff
Posted Aug 23, 2012 8:51 AM CDT
This image released by Starpix shows tennis player Maria Sharapova at a launch for her premium collection of candy called Sugarpova at Henri Bendel department store on Aug. 20, 2012 in New York.   (AP Photo/Starpix, Amanda Schwab)
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(Newser) – Maria Sharapova is taking the logical next step for a star athlete: Launch a line of … candy. She introduced Sugarpova this week, Bloomberg reports; the line of sweet and sour gummy candies has flavor names like Sporty, Cheeky, and Flirty. Sharapova, 25, has long been endorsing products for other companies, leading to her Forbes ranking as the highest-paid female athlete in the world for eight consecutive years.

"I really wanted to be involved in something from the beginning to the end, I wanted to own it 100%," Sharapova says. Adds a business partner, "She demanded to taste the product for quality assurance, helped with the packaging design, she’s been involved from the beginning in every aspect of its creation." The candy line may eventually expand to include other products like cosmetics and fragrances. (Read more Sugarpova stories.)

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