Tonight is Mitt Romney's big chance to win over millions who may be watching him speak at length for the first time. And if he wants to win, he'll need to make some adjustments, GOP strategists tell the Washington Post, including:
- Talk about himself—something he doesn't much like to do. It's time to end his image as a "buttoned-up, entitled rich guy" and speak as if he's "comfortable in his own skin," writes Chris Cillizza. On a related note, he should talk about his Mormonism in some depth. (At Politico, Maggie Haberman agrees that talking about his faith "in some specificity" could help.)
- Offer a "big vision of where he would take the country." He needn't get too bogged down in policy specifics, but he must say more than "I'm not Obama" and "I know business." "Voters tend to want to cast a vote FOR something/someone rather than just against someone/something," Cillizza writes.
- Acknowledge the fact that he lacks Obama's charisma—and embrace it. "Romney just needs to be who he is—an executive who makes decisions and gets results," says a GOP consultant. "We’ve had four years of Mr. Personality and it hasn’t helped our economy."
Everyone's got ideas for Romney tonight: Check out a few more, including a plea to avoid his usual "inauthentic robot rap," at the Week
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