Tsarnaev Doubles Sales of Rolling Stone

Boycott no match for the controversial issue

By Arden Dier, Newser Staff

Posted Aug 1, 2013 1:40 AM CDT

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Tsarnaev Doubles Sales of Rolling Stone — (Rolling Stone)

Further proof that a good furor can gin up business: Despite a boycott that saw some retailers yank the issue from shelves, Rolling Stone's "Boston Bomber" cover featuring Dzhokhar Tsarnaev was a hit on newsstands, selling twice as many issues as usual, Ad Week reports. The mag unloaded 13,232 copies between July 19 and July 29 at nearly 1,500 retailers—a 102% jump from last year's average. (In case you're wondering why that number seems low, only 5% of Rolling Stone's circulation is sold at retail.)