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Soon: Get a Cerveza With Your Taco Bell Chalupa

And wine, and mixed-alcohol 'freezes'—but only in one Chicago location (so far)
By Jenn Gidman,  Newser Staff
Posted Jun 4, 2015 2:27 PM CDT
Soon: Get a Cerveza With Your Taco Bell Chalupa
This artist's rendering provided by Taco Bell Corp. shows the design of a new Taco Bell restaurant that serves alcohol in the Wicker Park neighborhood of Chicago.   (Taco Bell Corp. via AP)

(Newser) – Anyone who was excited when Taco Bell made a taco out of a biscuit will likely be blown away by this news: The fast-food chain will now be serving beer, wine, and alcohol "freezes," the Chicago Tribune reports. And there's good reason why a Chicago newspaper is reporting on it: The fast-food joint's new location in the city's Wicker Park neighborhood will be the only Taco Bell in the country doing it for the time being. This venue will also be getting the "urban concept" treatment—much like existing stores in the UK, Seoul, and Tokyo—featuring a more upscale design (think exposed brick walls, communal tables with stools) and serving food in baskets so patrons can see the ingredients used to create their meals, Bloomberg notes.

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This is the second major bit of news to come out of Yum Brands, Taco Bell's parent company, in recent days: Last month, Taco Bell announced it would be dumping all artificial colors and flavors from its menu, save for co-branded products, by the end of 2015, USA Today notes. There are a couple of cocktail-themed caveats for the new location: Alcoholic drinks will only be allowed while dining in and will be served in different cups than non-alcoholic beverages so patrons won't be as tempted to sneak them out, Fortune notes. And don't get too excited if you live outside the Windy City: A Taco Bell rep said there are no current plans to start serving up the sauce in other locations yet, per USA Today. (Soon to come: an upscale offshoot of the taco empire.)

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