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Playboy Brings Nudity Back

It was 'a mistake' to remove it entirely, says Cooper Hefner
By Evann Gastaldo,  Newser Staff
Posted Feb 13, 2017 4:20 PM CST

(Newser) – Well, that didn't last long: One year after it banished naked photos from its pages, nudity is back at Playboy magazine. The magazine had instituted its no-nudes policy, starting with the March 2016 issue, in an effort to ramp up circulation and get more mainstream advertisers to buy in, but it didn't work, the New York Post reports. Cooper Hefner, founder Hugh Hefner's son, became chief creative officer last October, and he says said on Twitter Monday that it was "a mistake" to remove nudity entirely. It will be back as of the March/April 2017 issue, which is currently hitting newsstands.

"Nudity was never the problem, because nudity isn’t a problem. Today, we’re taking our identity back and rediscovering who we are," Hefner's tweet continued, though he admitted that "the way in which the magazine portrayed nudity was dated." Breasts and buttocks are on display in the new issue, but there is no full-frontal nudity, which the magazine used to feature. The official Playboy twitter account tweeted out a picture of the March/April 2017 cover Monday with the hashtag, #NakedIsNormal. (Read more Playboy stories.)

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