It's the day Sex and the City fans have dreamed of: Carrie Bradshaw is back on TV—albeit briefly, and thanks to the Super Bowl. Sarah Jessica Parker is co-starring in a 43-second ad for Stella Artois beer, and the character starring opposite her is pretty well-known, too: that would be "The Dude" from The Big Lebowski, played by Jeff Bridges. USA Today reports the characters' favorite drinks are well known as Cosmos and White Russians, respectively, but the scene has the two each ordering Stella Artois. Carrie goes first, with the SATC theme music playing in the background, and the order sends a shock wave through the restaurant, as plates crash to the floor and waiters gape.
The Dude then enters, asks for a "Stella Ar-toes," and takes a seat at the table next to Carrie. She taps him on the arm and compliments his choice. Then, the punchline: "Well, changing can do a little good." Emphasis on the word "good": The AP reports the ad is part of a "Pour It Forward" campaign spearheaded by Stella Artois and Water.org. The organizations will donate clean water to people in underdeveloped countries; the amount will be determined based on how much Stella Artois is sold. (Read more Super Bowl ads stories.)