Burger King Is Now Hawking 16-Cent Coffee

Chain is offering a monthly subscription for $5 in an effort to grab some of the breakfast rush
By Bob Cronin,  Newser Staff
Posted Mar 20, 2019 9:06 AM CDT

(Newser) – If your way, right away includes a cup of coffee every day for $5 a month, well, Burger King would like to welcome you to its new coffee subscription service. That comes to about 16 cents a cup if you visit a Burger King every day. That price probably sounds good, but it's not really about the coffee, the Washington Post reports. If Burger King gets you to walk in or drive through for coffee, you might grab french toast sticks, too—which means you aren't down the street ordering donut sticks at McDonald's. Breakfast has gotten competitive in the fast-food industry, as McDonald's, for instance, has expanded its hours and menu over the past few years in an effort it said was to "win back customers at breakfast."

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Customers appear to be there for the taking: A report from a market research firm last month said just 6% of those surveyed mainly hit fast-food restaurants for breakfast, as opposed to the 42% who said they mostly go for lunch. Signing up for a subscription starts with downloading the Burger King app, which gets you one small brewed coffee per day. Iced and specialty coffees aren't included, Travel + Leisure reports. Customers would be ahead of the game around their sixth cup, except in Alaska, Hawaii and Puerto Rico, where subscriptions are not available. (Read more Burger King stories.)

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