James Charles is, or was, one of the most popular "beauty influencers" around, amassing legions of followers on YouTube and Instagram—but he lost 3 million of those YouTube followers this weekend alone, thanks to a scandal involving gummy vitamins, NBC News reports. Charles, 19, got his start as CoverGirl's first "CoverBoy" back when he was a 17-year-old aspiring makeup artist, and he ended up building an empire worth millions thanks to his massive following, plus makeup and branding deals. But things started crumbling on Friday, when fellow beauty YouTuber—and Charles' mentor and friend—Tati Westbrook posted a video titled "BYE SISTER ...," a reference to Charles' well-known catchphrase. The lowdown:
- In the 43-minute video, which has so far been viewed more than 36 million times, Westbrook says that she had been having issues with Charles over behavior she found offensive for a while, but that things came to a head in April. During Coachella, Charles added a sponsored post for Sugar Bear Hair supplements to his Instagram story; it's a gummy vitamin brand that is a rival to Westbrook's own vitamin brand, Halo Beauty. This did not go over well with Westbrook, who often promoted Charles' own products.