PETA says its Colin Kaepernick-themed ad for the Super Bowl is getting a frosty reception over at Fox and might not air at all, TMZ reports. The animal rights group's ad calls for an end to speciesism—in their words, to "challenge people to expand their concept of injustice to include humans' injustice against other species." So PETA hired an agency to make the commercial, which shows animals taking a knee as voices hum the Star Spangled Banner. PETA says it was shown to Fox, which is broadcasting Super Bowl LIV, but after a clearance rep said it looked promising, no answer ever came. PETA says local Fox markets aren't getting back to them either.
TMZ can't get a response from Fox or the NFL, but a league source says the network showing the game ultimately decides whether to air an ad (not the NFL). And this is "no affordable initiative" on PETA's part, notes the Union Journal, which reminds us that Super Bowl ads are costing over $10 million each this year. President Trump and Michael Bloomberg can afford that, but PETA? Still, the group stands by its story: "Our patriotic Super Bowl spot envisions an America in which no sentient being is oppressed because of how they look, where they were born, who they love, or what species they are," says PETA President Ingrid Newkirk. "It sends a message of kindness—one that the NFL should embrace, not silence." (Read more PETA stories.)