Black Eyed Peas: Sellouts in Post-Sellout World

By Harry Kimball,  Newser Staff
Posted Jun 22, 2009 3:55 PM CDT

(Newser) – It is still possible for a musician to “sell out” in this hyper-commercialized world, says Seth Stevenson, who hangs on to the concept partly because of the pain he feels when a favorite song is co-opted—it’s like finding out a smart, cute girl “spends her weekends turning tricks.” But mostly, he writes for Slate, it’s because “we as a culture must reserve our right to shower disdain on the Black Eyed Peas.”

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The Peas aren’t an unknown band eager to “gain national exposure quickly,” Stevenson writes. And their songs are already played heavily on radio and in clubs. For Stevenson, a new Target commercial crosses the line. “These insatiable revenue-bots are just raking in more coin.” Stevenson admits that “when the music’s this bad it’s sort of beyond the point,” but still. “Ponder the fact that will.i.am has a giant Target logo on his hat.” (Read more Black Eyed Peas stories.)

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