Wildlife Group Disowns 9/11 Ad

WWF actually rejected 9/11-themed advertisement
By John Johnson,  Newser Staff
Posted Sep 2, 2009 11:28 AM CDT

(Newser) – The World Wildlife Fund has been blasted for an ad bearing its logo that shows a slew of planes bearing down on New York City. The latest twist: WWF never authorized it. In fact, it's just a spec ad created by a Brazil agency that was quickly rejected by the wildlife fund last year, reports the Los Angeles Times. "We are just utterly appalled," said a WWF spokeswoman. “We assumed it was dead and gone. But it appears now that someone submitted it to a competition."

To make matters worse, the ad-that-never-was went viral and won an award for public service for the DDB Brazil agency. "This ad is not something that anyone in our organization would ever have signed off on," she said. The ad's copy: "The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it." (Read more World Wildlife Fund stories.)

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