Nokia Targets Apple with Anti-iPhone Ads

Campaign blasts recent update that shut down modified handsets
By Nick McMaster,  Newser Staff
Posted Oct 2, 2007 4:21 PM CDT
Nokia Targets Apple with Anti-iPhone Ads
The new Apple iPhone is seen in this June 29, 2007 file photo in New York. Apple Inc. has issued a software update that creates problems for iPhones modified to work with a cellular carrier other than AT&T Inc. (AP Photo/Jason DeCrow, file)   (Associated Press)

Nokia, seeing Apple vulnerable on the issue of iPhone mods, is throwing down the gauntlet in a new ad campaign proclaiming its N95 phone "open to anything," and recommending that users "load it up" with third-party apps and mods. The ads respond to Apple's draconian iPhone update, which some users claim "paperweighted" even unmodified handsets.

Handbills for the Nokia campaign started appearing in New York City this weekend, reports AppleInsider, shortly after an Apple spokesperson said that affected iPhone users should "purchase a new iPhone." The ads also got an indirect boost when iPhone lover Brian Lam of gadget-blog Gizmodo announced he's switching to Nokia because of the update damage. (More iPhone stories.)

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