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Women Are Better Beer Tasters

So says MillerCoors, which has a lot riding on it
By John Johnson,  Newser Staff
Posted Jul 3, 2010 12:10 PM CDT

(Newser) – Men guzzle way more beer, but women seem to have a better nose for it. One major brewer—SABMiller, which makes Miller and Coors, among other brands—has concluded that women are better able to discern when a batch is skunky or just right, and as a result, the company has beefed up its arsenal of female tasters, reports the Wall Street Journal.

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"We have found that females often are more sensitive about the levels of flavor in beer," says the company's chief brewer. Other big beer-makers haven't gone quite that far, though Carlsberg notes that women outperformed men at this year's tastings. That "surprised us," says a quality official. One female bargoer sums it up" "I think we have a better sense of what tastes better in all aspects," she says. "Food, clothes, beer." (Read more beer stories.)

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