Old World Italians are face to face with the self-described guidos and guidettes of the Jersey Shore—and they definitely don't like what they see. The hard-drinking, sex-ravenous East Coast crew is an embarrassment to Florentines, who are trying to figure out how to keep the reality stars quiet and hidden while the town continues to nurture its rep as an elegant, artistic destination, reports the Wall Street Journal. The Jersey Shore cast is "out of our target" tourist market, says the mayor of Florence. "I certainly didn't invite them to come, and I'm not especially honored by their being here," he adds.
MTV's proposal to film the newest season of the hit show in Florence "didn't seem opportune to us," said one city official who had to first research the show, which is largely unknown in the area. Authorities have denied MTV permission to film the cast drinking anywhere in the city, including bars, or simply enjoying art in most of the city's famous landmarks because the program isn't "compatible" with Florence's cultural heritage. The reality stars have already collected an impressive series of parking and traffic tickets, and boss-guidette Snooki was taken into custody earlier this week after crashing into a cop car. (Read more Snooki stories.)