X

Apps Quickly Lose Their Appeal

Consumers tend not to use many of their smartphone apps: survey
By Evann Gastaldo,  Newser Staff
Posted Jan 31, 2012 11:27 AM CST

(Newser) – If you have a smartphone, chances are you've downloaded quite a few apps—but barely use any of them. A new survey by the Pew Research Center finds that of all smartphone owners, 68% use just five or fewer apps on a weekly basis (and 17% don't use apps at all), USA Today reports. One analyst estimates that 80% to 90% of apps are eventually deleted after being downloaded, so if 30% of downloaders actually keep an app on their phones, it is considered "sticky."

story continues below

"The novelty wears off," says a Pew researcher. Of course, the apps that do stand the test of time end up taking a lot of our time: Android users spend around 90 minutes on their phone each day, and around two-thirds of that time is spent on apps. iPhone users are similar, says a media researcher. (Read more iPhone apps stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X