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Acura Apologizes for 'Not Too Dark' Casting Call

Super Bowl ad guidelines leaked to TMZ
By Dustin Lushing,  Newser Staff
Posted Apr 20, 2012 4:00 PM CDT
Acura Apologizes for 'Not Too Dark' Casting Call
A screencap from the controversial ad.   (YouTube)

(Newser) – Acura apologized this week over a casting document for its Super Bowl commercial that requested a black actor who is "not too dark." The casting sheet had specified: "Nice Looking, friendly. Not too dark." reports TMZ. An actor angry at being passed over for the commercial, which starred Jerry Seinfeld, leaked the document to the website.

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"We apologize to anyone offended by the language on the casting sheet," the carmaker said in a statement. "We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor." A spokesman for Acura also told CNN that "any of the creative directions didn't come from Acura. They would've come from the casting agency." (Read more race stories.)

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