PC makers are increasingly setting their sights on markets outside the US, which are making up an ever-larger share of the worldwide computer market, USA Today reports. PC sales are growing in the US, still the world’s largest market, but are rising much faster elsewhere. Last year, the US accounted for 26% of worldwide sales, compared to 35% 5 years ago.
"The average family in the US has three PCs. In China, it's more like one PC for 10 families," said an HP exec. About 69% of the company’s revenue now comes from international sources. An analyst said companies who fail to grow overseas may suffer: Dell, which relies on the US for half its revenue, just posted a disappointing earnings report. (Read more personal computers stories.)