Apple Reinvents the Pizza Box, and It's a Wheel

But you're probably out of luck if you don't frequent the Apple cafeteria
By Polly Davis Doig,  Newser Staff
Posted May 21, 2017 6:00 AM CDT
Ladies and gentlemen, Apple has reinvented the wheel, er, pizza box.   (United States Patent and Trademark Office)

(Newser) – Remember that time when Apple tried to patent a paper bag? Well, it's also tackled the humble pizza box. As Quartz puts it, "Like all things Apple, there are no sharp corners on this box," meaning the box is no square. The other main innovation in Apple's take on pizza travel technology is holes in the top of the box, presumably so that steam will escape and not make your pizza soggy. It's actually a patent that Apple applied for seven years ago, with the head of Apple's food service team listed as one inventor, though it's only now making stomachs growl thanks to a Wired article on Apple's new mothership campus that mentioned the box. (Apple actually currently offers the box, which is personal pie-sized, at its existing campuses, notes the Verge.)

Per the patent, the box is preformed, "such that no assembly of the container is required"; features a "nested configuration" that "allows for multiple containers to be stored in a nested stack, thereby minimizing storage space"; and, per Newsweek, features "concentric ridges" for structural support. And remember those eight holes in the lid? They are known as a "plurality of apertures that allow for the outflow of air from within the container." If the design doesn't grab you, perhaps the box's greenness will: It "can be fabricated from various types of re-used material along the lines of molded fiber." Or, you know, it's a round box with holes in which you can carry your pizza to your desk. (Apple's new headquarters is insanely detail oriented.)

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