A North Carolina man who gained viral infamy after questioning a black family's right to be at a community pool has faced serious blowback. Per NBC News, Adam Bloom is the man seen in July 4 video outside the Winston-Salem pool where Jasmine Edwards says he singled her out, along with her young son, as the only black people there that day. Edwards posted the video on her Facebook and it has since been viewed by millions. On Friday, the president and CEO of the global packaging company Sonoco, where Bloom worked, announced Bloom is no longer with the company. "You may be aware by now of a terrible incident involving the actions of one our employees," wrote Rob Tiede. "Effective immediately, the employee involved in this incident is no longer employed by the Company in any respect." The open letter goes on to apologize directly to Edwards.
Per the AP, Bloom also served as the "pool chair" at the Glenridge community where the incident unfolded and where Edwards would later write on Facebook that she was the victim in a "classic case of racial profiling in my half a million $$ neighborhood pool." On Thursday, Bloom resigned from his position with the pool and with the Glenridge homeowner's association. In the wake of other high-profile cases of police being called on black people who've committed no crime, many have applauded Bloom's swift comeuppance. Meanwhile, his attorney has reportedly said Bloom and his family have received death threats and fled to a safe location outside the city. The attorney also said Bloom feels terrible about the incident and that he did not mean to discriminate. (Read more racial profiling stories.)