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Law Would Force Tofurky to Change Its Packaging

Tofurky filed a suit to stop it
By Newser Editors and Wire Services
Posted Aug 27, 2018 6:15 PM CDT
Law Would Force Tofurky to Change Its Packaging
Wearing lettuce on her bikini, Nicole Matthews of PETA offers free gasoline to motorists who try Tofurky sandwiches at a BP station Montgomery, Ala., in 2008.   (AP Photo/Montgomery Advertiser, David Bundy)

Vegetarian food-maker Tofurky filed a lawsuit in Missouri on Monday seeking to defend its right to describe its products with meat terminology such as "sausage" and "hot dogs," as long as the packaging makes clear what the ingredients are, the AP reports. The Hood River, Oregon-based company and The Good Food Institute, which advocates for plant-based diets, say a Missouri law set to take effect Tuesday that bars companies from "misrepresenting" products as meat if they're not from "harvested livestock or poultry" is too vague and could be used to go after a range of vegetarian products that use such terminology. Tofurky says if the law is allowed to stand, it would have to change its packaging.

The Missouri Cattlemen's Association, which supported the statute, said its concern isn't with products like Tofurky that make clear they're from plants. Mike Deering, the group's executive vice president, said the worry is the emerging science of meat grown by culturing animal cells in a lab, and whether they'll disclose how they were made once they're on the market. As companies push newer meat substitutes, the National Cattlemen's Beef Association has also said protecting "beef nomenclature" is a priority. The US Cattlemen's Association, a smaller group, petitioned the US Department of Agriculture in February to enforce that "beef" and "meat" only be used for animals "born, raised and harvested in the traditional manner."

(More meat stories.)

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