'Bruno' Crashes LA Rally Against Gay Marriage

Sacha Baron Cohen went undercover as his gay alter ego Bruno yesterday, the AP reports, crashing a rally in support of a ballot measure that would ban gay marriage in California. Cohen, in disguise with a blond wig and preppy outfit, marched with demonstrators who support Proposition 8 while being trailed by cameras in a rally across from City Hall.

When photographers and reporters realized who he was and tried to approach the star, members of his film crew tried to shield him, and he was eventually taken away in a van. The British comedian is working on a film based on the fictional character Bruno, a gay Austrian fashion reporter who conducted gag interviews on HBO's Da Ali G Show. (More Sacha Baron Cohen stories.)