Gillette today became the first major sponsor of Tiger Woods to distance itself from the scandal. It did not drop him entirely, however. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said a company statement. Other sponsors, including AT&T and the consulting firm Accenture, are still trying to gauge the fallout.
Nike, which built its $650 million golf business around Woods, said yesterday it supports his decision to take a break from pro golf. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods. He hasn't been seen in a prime-time television commercial since a Gillette spot on Nov. 29. (Read more Tiger Woods stories.)