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Gillette Will Limit Tiger Woods' Role in Ads

It's the first big sponsor to pull back from the golfer
By Newser Editors and Wire Services
Posted Dec 12, 2009 4:12 PM CST
Gillette Will Limit Tiger Woods' Role in Ads
In this file photo, Tiger Woods help launch the Gillette Fusion Power Gamer razor.   (AP Photo/Gillette, Phelan M. Ebenhack, File)

(Newser) – Gillette today became the first major sponsor of Tiger Woods to distance itself from the scandal. It did not drop him entirely, however. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said a company statement. Other sponsors, including AT&T and the consulting firm Accenture, are still trying to gauge the fallout.

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Nike, which built its $650 million golf business around Woods, said yesterday it supports his decision to take a break from pro golf. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods. He hasn't been seen in a prime-time television commercial since a Gillette spot on Nov. 29. (Read more Tiger Woods stories.)

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