US Spends $340M to Urge People to Get Counted

Super Bowl ads and cross-country tour aim to boost response
By Harry Kimball,  Newser Staff
Posted Jan 4, 2010 12:02 PM CST
US Spends $340M to Urge People to Get Counted
A Census volunteer.   (AP Photo)

(Newser) – The Census Bureau today launched a $340 million campaign to publicize this year’s survey, beginning with the rollout of the Census Portrait of America Road Tour, a flotilla of 13 vehicles that will travel across the nation to public events and tout the benefits of being counted. Also in store is $140 million worth of advertising, including two Super Bowl spots. Some $80 million will target historically undercounted minorities and non-English speakers, USA Today reports. (Read more 2010 census stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.