Franco's Latest Bizarre Project: Invisible Art

Who wouldn't want to spend $100 on an imaginary sculpture?
By Evann Gastaldo,  Newser Staff
Posted Jun 16, 2011 10:29 AM CDT

(Newser) – James Franco’s latest project is arguably his weirdest yet—and that’s saying something. The multi-hyphenate recently teamed up with conceptual art duo Praxis to create the Museum of Non-Visible Art (MONA), the Huffington Post reports. On the project’s Kickstarter site, MONA is described as being "composed entirely of ideas. … Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale." Seriously.

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What do those who fund MONA via Kickstarter get? For $25, an "imagined short film" based on William Faulkner’s "Red Leaves." For $50, an invisible painting of a small red square. For $100, a giant (imaginary) sculpture that "looks like 10 giant braids coming off of the back of someone’s head." There is, of course, a disclaimer warning patrons that "you are not buying a visible piece of art," but you will receive a title card with a description of the art you can’t actually see. Click to watch a video explaining the project or check out another new Franco project here (apparently, he’s a fashion photographer now, too).

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