Cards Against Humanity Makes $71K Selling Nothing

The Black Friday prank involved employees unveiling how they spent the windfall
By Elizabeth Armstrong Moore,  Newser Staff
Posted Nov 30, 2015 5:50 AM CST
Updated Nov 30, 2015 6:17 AM CST

(Newser) – Anyone familiar with the Kickstarter game Cards Against Humanity ("A party game for horrible people") has likely also heard about its previous Black Friday antics, including selling actual bullshit, reports Gizmodo. This year the people behind the game have taken their tongue-in-cheek approach a step further by offering nothing—for a price. "The greatest Black Friday gift of all is buying nothing," the creators write. "We're offering that for the rock-bottom price of $5." All in all, 11,248 people decided to chip in, with 1,199 of them giving more than $5 by filling out the form multiple times. One fan did it 20 times to give them $100. Total windfall? $71,145, they write on the Cards Against Humanity site.

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Just as interesting is how the employees decided to spend it. The company has donated more than $4 million in recent years, reports the Daily Dot, but this time it decided to do a little personal shopping and then share each employee's purchases on its website. And while there was still some charitable giving (most commonly to Planned Parenthood, right on the heels of the attack on a Colorado Springs clinic), other purchases ranged widely and include a whole lot of cat litter for Alex, a $3,120 vibrator for Karlee, $384 in piano lessons for Tom, and a $1,200 Robin Hood costume for Jenn, reports Mashable. (Last year the game's creators purchased a remote island in Maine.)

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