Crude Card Game Maker Buys Island, Doles It Out

Cards Against Humanity engages in epic stunt
By Evann Gastaldo,  Newser Staff
Posted Dec 24, 2014 5:02 PM CST
Crude Card Game Maker Buys Island, Doles It Out
Stock image of an island.   (Shutterstock)

Cards Against Humanity's latest stunt: As part of its holiday fundraising campaign, it purchased a remote island in Maine and then sent certificates to 250,000 participants granting each "exclusive" license to 1 square foot of said island, the Portland Press Herald reports. On Oct. 31, the crude card game maker purchased the 6-acre Birch Island in St. George Lake for around $200,000 from a family trust and renamed it "Hawaii 2." This month, Cards Against Humanity players who had signed up for the company's "Ten Days or Whatever of Kwanzaa" campaign for $15 received their certificates, along with a note: "You may name your square foot of land. You may use the entire private island for passive, non-commercial, non-motorized recreational activities. You may tell people at parties that you own part of a private island."

It was the final one of 10 mystery gifts sent to participants over 10 days; other gifts included custom cards for the game, crude stickers, and more weird stuff. The company decided to buy the island in order to preserve a wilderness area, and the holiday campaign also raised money for charity—one dollar of every $15 spent on the campaign went to the Sunlight Foundation, a nonprofit, nonpartisan organization that promotes government transparency. Participants who are now landowners are allowed to plant a flag, supplied by Cards Against Humanity, on the square foot of the island they claim. (More strange stuff stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.