Nike has taken its own advice to "Just Do It"—with the "It" being "Get involved in the NFL national anthem controversy." The company, days before the start of the new football season, has signed up former San Francisco 49ers quarterback Colin Kaepernick as the face of the 30th anniversary of the "Just Do It" campaign, CNN reports. Kaepernick, who has been unable to get a new NFL contract since taking a knee for the anthem in the 2016 season to protest racial injustice, tweeted a photo from the campaign with the caption: "Believe in something. Even if it means sacrificing everything." A roundup of coverage:
- "Top bracket." Kaepernick's existing deal with Nike had been about to expire when it was renegotiated for the new campaign; a source tells the AP that Kaepernick's compensation will be similar to that of the top bracket of NFL players on Nike's books—and the deal also includes a Kaepernick apparel line and donations to his charity, Know Your Rights.