People has selected the celebrity everyone loves to hate as this year's "World's Most Beautiful Woman!": Gwyneth Paltrow. As is standard for Most Beautiful winners, Paltrow adopts a self-deprecating tone: "Around the house, I'm in jeans and a T-shirt. I don't really wear makeup," she says, and hubby Chris Martin even teases her about it: "If I've gotten fully dressed up, he'll be like, 'Oh, wow! You're Gwyneth Paltrow!' Because he's used to seeing me in like baggy shorts and frizzy hair."
In a behind-the-scenes video, she adds that she "honestly thought someone was playing a joke" on her and "had to re-read the email three times" before she believed she'd be on the cover. (See who else made the list here.) Also this week in Gwyneth's world: She's selling a kids' bikini on her website, GOOP. Cue backlash. "We are sexualizing young, innocent children, before they will know how to protect themselves or be fully aware of what could be happening to them," an expert tells Radar. Click to see a picture. (Read more Gwyneth Paltrow stories.)