What goes best with swanky beer? Swanky potato chips, apparently. For a measly $11.20 per chip, snackers can enjoy what Sweden's St. Eriks Brewery describes as "the world's most exclusive potato chips." Brewmasters were apparently unhappy with ordinary snacks alongside St. Eriks India Pale Ale and decided to enlist the Swedish National Culinary Team to create "a snack of the same status" as its "first-class beer," a brand manager tells Adweek. The result is 100 boxes containing just five potato chips each, made by hand using "some of the most exclusive ingredients available in the Nordics." The price: $56 per box.
"It took a delicate touch, a finely honed sense of taste and time to ensure that each chip would achieve a perfect balance between the various ingredients," including matsutake mushrooms and truffle seaweed from the Faroe Islands, says chef Pi Le. "The taste is a very Scandinavian one." Since all 100 boxes are sold out—the proceeds went to charity—you'll have to settle for a chip with a more American taste. One option: Boulder Canyon Authentic Foods has returned with its Turkey & Gravy and Pumpkin Pie flavors at a far more reasonable cost of $2.99 per bag, just in time for Thanksgiving, according to a release. (They'd match well with pumpkin beer.)