Goop is getting called out again. Gwyneth Paltrow's lifestyle site should be investigated by California regulators, according to the watchdog group Truth in Advertising. TINA announced on its website this week that it has compiled more than 50 instances of Goop claiming, directly or indirectly, that certain products "treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments," Fortune reports. Those products, of course, are either sold by or promoted by Goop, but Goop doesn't have the scientific evidence legally required to make such claims about the products, per TINA. The watchdog group has submitted a complaint letter to two of the California Food, Drug, and Medical Device Task Force's district attorneys requesting enforcement.
A Goop spokesperson reached out to BuzzFeed (which has helpfully compiled some of the products TINA takes issue with, including a crystal said to treat infertility, hair treatments for depression, and a vaginal egg to prevent uterus slipping) to say that TINA's claims are "misleading ... unsubstantiated and unfounded." Goop was also recently called out by NASA over body stickers supposedly containing spacesuit material, and soon after, a San Francisco OB-GYN made headlines when she called out Goop for promoting the aforementioned vaginal eggs, among other things. In fact, Dr. Jen Gunter's posts about Goop spurred the website to issue a defense, with Team Goop writing: "As women, we chafe at the idea that we are not intelligent enough to read something and take what serves us, and leave what does not. We simply want information; we want autonomy over our health." (Read more Gwyneth Paltrow stories.)