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This Year's Most Talked About Super Bowl Ads

Mr. Peanut is apparently alive
By Rob Quinn,  Newser Staff
Posted Feb 3, 2020 6:23 AM CST

(Newser) – This year's Super Bowl featured dueling ads from President Trump and Michael Bloomberg—but there was a lot more buzz around Mr. Peanut. In a commercial that features in numerous lists of both the best and worst ads from the big game, mourners, including fellow mascots Mr. Clean and the Kool-Aid Man, gather for the funeral of Mr. Peanut, whose death at age 104 Planters announced last month. But their grief turned out to be short-lived, as Baby Nut soon emerged from the soil. Other talked-about ads, which can be seen in the gallery:

  • Google. Google's ad was a tear-jerker that CNN likens to the "opening sequence of the movie Up distilled into a commercial."
  • Jeep. In what the Street ranks as this year's best Super Bowl ad, Jeep's "Groundhog Day" ad features Bill Murray breaking the familiar morning routine with a new Jeep Gladiator—and a fun-loving groundhog.

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  • Cheetos. Two big trends in this year's ads were light-heartedness and nostalgia, both of which featured in a "Can't Touch This" Cheetos ad featuring MC Hammer, the New York Times reports.
  • Rocket Mortgage. Jason Momoa hilariously loses his muscles, and his hair, as he unwinds in his "sanctuary" in an ad for Rocket Mortgage, reports EW.com.
  • Squarespace. In another nostalgic moment, Squarespace sent Winona Ryder back to her birthplace, Winona, Minn., in a Fargo-inspired ad.
  • Hyundai. Boston celebrities including Chris Evans, John Krasinki, Rachel Dratch, and David Ortiz discuss Hyundai's new "Smaht Pahk" feature in an ad that the AP ranks among the game's best.
  • Mountain Dew. This ad featuring Bryan Cranston made AdAge wish for an entire Shining remake with Walter White.

  • Facebook. Facebook focused on its Groups feature in its first Super Bowl ad, which included a cameo from Sylvester Stallone as Rocky.
  • Doritos. Summertime hit "Old Town Road" is the soundtrack to Doritos' hit ad, in which Lil Nas faces off with Sam Elliott in a showdown at the Cool Ranch.
  • Amazon. Amazon depicts "an impossibly distant history in which we couldn’t ask Alexa to do things" in this ad, which made it into AdWeek's Top3.
  • Microsoft. Katie Sowers, the first woman to coach in the Super Bowl, features in Microsoft's "Be the One" ad, which AdAge ranks among the game's most powerful spots.
(Read more Super Bowl stories.)

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