X

A-Rod Juiced but Fellow Players Will Pay

Endorsements dry up as advertisers avoid risky baseball stars
By Kevin Spak,  Newser Staff
Posted Feb 16, 2009 11:54 AM CST

(Newser) – A lot of people will pay for Alex Rodriguez’s admission that he used steroids—and A-Rod isn’t one of them, writes Jeremy Mullman in Advertising Age. A-Rod’s already shallow pool of endorsements isn’t likely to dry up, but by bringing steroids back into the spotlight, he’s cast a shadow over young, scandal-free superstars who should be getting deals.

story continues below

In this economy, “anything that carries a risk does not do well,” said one sponsorship firm executive. “And this is a reminder that baseball players are still a very big risk.” But others counter that A-Rod's juicing ways could provide a boost. Bonds and Clemens already put the stink on the sport, and A-Rod just adds to the mess: “People are so sick of it,” says one player agent. "There's a real hunger out there for fresh faces."
(Read more Alex Rodriguez stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X