Mission: Impossible Derails Vacation

Franchise scores its second-biggest opening
By Newser Editors and Wire Services
Posted Aug 2, 2015 12:36 PM CDT
Mission: Impossible Derails Vacation
Simon Pegg portrays Benji in a scene from "Mission: Impossible - Rogue Nation."   (David James/Paramount Pictures and Skydance Productions via AP)

The stakes may be high for Ethan Hunt and his team in Mission: Impossible—Rogue Nation, but it was hardly impossible for the Tom Cruise pic to conquer the box office. The fifth installment in the nearly 20-year-old film series has earned $56 million, according to studio estimates today. Opening weekend audiences were 62% male and 81% over the age of 25. It's the second-highest opening for a Mission film since Mission Impossible II took in $57.8 million over Memorial Day weekend in 2000. Rentrak's Senior Media Analyst Paul Dergarabedian said Cruise is to credit for making these films one of the longest-running viable franchises on the market.

"He created a new Tom Cruise in the minds of audiences. He came off as very approachable, funny, he did the lip synching with Jimmy Fallon. This is the playbook on how a star—who is also a producer on the movie—gets the word out about his movie," he said. "He's a marketing machine." Meanwhile, Warner Bros.' Vacation went a bit off track. The $30 million film earned $14.9 million over the weekend and $21.2 million since opening Wednesday. Holdovers Ant-Man ($12.6 million), Minions ($12.2 million), and Pixels ($10.4 million) rounded out the top five. (Read more Mission: Impossible stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.