The Colin Kaepernick controversy continues to rumble, but whereas at first his jerseys burned, now they are a hot commodity. NBC Sports reports that before the 49ers quarterback decided to sit out the national anthem, sales of his jerseys via the NFL Shop were sluggish. But a recent peek at the store's top sellers shows that Kaepernick's red jersey has taken over the No. 1 slot, while his white jersey has now broken the top 10. Behind his top-selling jersey is that of Eagles QB Carson Wentz (No. 2) and Cowboys running back Ezekiel Elliott in the No. 3 spot.
CBS Sports notes Kaepernick's jerseys are flying into shopping carts over at the 49ers' online shop as well. "Kaepernick's right to protest has largely been supported by his teammates and organization, [but] the jersey sales may signal that Kaepernick's marketability is greater than many thought," Mike Murphy points out on MarketWatch, noting that the player has yet to lose any endorsement deals. (Read more Colin Kaepernick stories.)