Though Black Out Tuesday was originally organized by the music community, the social media world also went dark in support of the Black Lives Matter movement, joining voices around the world outraged by the killings of black people in the US. Instagram and Twitter accounts, from top record labels to everyday people, were full of black squares posted in response to the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor, the AP reports. Most of the captions were blank, though some posted #TheShowMustBePaused, black heart emojis, or encouragement to vote Tuesday. Rihanna, Alicia Keys, Radiohead, Coldplay, Kelly Rowland, and the Beastie Boys were among the celebrities to join Black Out Tuesday on social media. “I won’t be posting on social media and I ask you all to do the same,” Britney Spears tweeted. “We should use the time away from our devices to focus on what we can do to make the world a better place …. for ALL of us !!!!!”
Spotify blacked out the artwork for several of its popular playlists, including RapCaviar and Today’s Top Hits, simply writing “Black lives matter.” as the description. The streaming service also put its Black Lives Matter playlist on its front page. The opening pages of Apple Music and iTunes focused on supporting Black Lives Matter, and SiriusXM silenced its music channels for three minutes at 3pm in tribute to “all of the countless victims of racism.” Interscope Geffen A&M Records said it would not release music this week and pushed back releases from MGK, 6lack, Jessie Ware, Smokepurp, and others. Chloe x Halle said its sophomore album will come out June 12 instead of Friday, while the group Glass Animals postponed the Tuesday release of its new single “Heat Waves.” Instead of being released Wednesday, singer Ashnikko will drop her song “Cry” and its video on June 17. A benefit for the Apollo Theater will take place Thursday instead of Tuesday, and South by Southwest postponed an event planned with Rachael Ray.
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