Can Bravo Survive Award-Show Malaise?

As network launches first ever awards show into a crowded market
By Lev Weinstein,  Newser Staff
Posted Jun 12, 2008 2:54 PM CDT
TV Personality Jerry Springer arrives at Bravo channel's first ever "The A-List Awards" at The Hammerstein Ballroom in New York on Wednesday, June 4, 2008.    (AP Photo/Peter Kramer)
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(Newser) – Though 2008 has seen awards shows take an historic battering in the ratings, Bravo will try to reverse the trend tonight with the launch of its own contender. The A-List Awards—centered on fashion, food, and design and hosted by in-house celeb Kathy Griffin—might take a similar ratings hit in the brave new world of DVRs and reality programming, writes Sophia Banay in Portfolio.

But the pre-taped show, which counted Tila Tequila and Alain Ducasse among its audience, could also be a "smart move," says Banay. "These shows are cheap to produce, and the publicity can be priceless." At worst, the A-List Awards will still make a glitzy plug for the new season of Griffin's My Life on the D-List, which kicks off an hour before the red-carpet event. (Read more Bravo stories.)