Though 2008 has seen awards shows take an historic battering in the ratings, Bravo will try to reverse the trend tonight with the launch of its own contender. The A-List Awards—centered on fashion, food, and design and hosted by in-house celeb Kathy Griffin—might take a similar ratings hit in the brave new world of DVRs and reality programming, writes Sophia Banay in Portfolio.
But the pre-taped show, which counted Tila Tequila and Alain Ducasse among its audience, could also be a "smart move," says Banay. "These shows are cheap to produce, and the publicity can be priceless." At worst, the A-List Awards will still make a glitzy plug for the new season of Griffin's My Life on the D-List, which kicks off an hour before the red-carpet event. (Read more Bravo stories.)