Bruno's Blitz Turns MySpace Into 'MeinSpace'

By Harry Kimball,  Newser Staff
Posted Jun 19, 2009 5:15 PM CDT

(Newser) – Sacha Baron Cohen has partnered up with MySpace to promote his new film, Bruno, in a move that could help revive the struggling social networking site, Advertising Age reports. MySpace is hosting a movie site for the gay Austrian fashionista—MeinSpace—and the parent site has started running an unrestricted trailer. Cohen was convinced to strike the deal because Bruno could plausibly be into MySpace.

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Though all involved were mum on its extent, a MySpace spokeswoman hinted at a deeper relationship. “There are a lot more layers to this,” she said. “The way Sacha works is he wants it to be a surprise.” Bruno has 330,000 “freunds” on MySpace, and a dedicated following on “Facebuch” and “Tvitter,” where he urges all to “check aus mein trailer!” The movie drops July 10. (Read more Internet stories.)

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